It’s coming to a brokerage or realtor association near you. Consumers are demanding it and, once available, you will have to take part or you won’t get any clients (unless you devise some slick marketing net, but that’s so expensive and inefficient, isn’t it?)
Transparency, service ratings -eBay, Amazon style. The stampede is on. To financial services, Wall Street, Main Street, real estate, investments…sure there’s always the underbelly that will figure out new scams to trap the unsuspecting.
Brokers, if you received customer satisfaction reviews on your agents from every customer they did business with, do you know who would rise to the top in your office(s)? More importantly, do you know who woould be at the bottom? And why are they still working for you?
The “Client Experience Rating” program is free and optional for members of the Houston association, a regional Realtor trade group with about 23,000 total members.